Contagious : why things catch on
(Book)
Author
Published
New York : Simon & Schuster, c2013.
Edition
1st Simon & Schuster hardcover ed.
Physical Desc
viii, 244 pages : ill. ; 22 cm.
Status
Arroyo Grande Library - Adult Nonfiction
658.8342
1 available
658.8342
1 available
Copies
| Location | Call Number | Status |
|---|---|---|
| Arroyo Grande Library - Adult Nonfiction | 658.8342 | On Shelf |
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More Details
Published
New York : Simon & Schuster, c2013.
Format
Book
Edition
1st Simon & Schuster hardcover ed.
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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